In the months and weeks prior to the exhibition “Prepare for Pictopia” (2009), a selected group of international artists were commissioned by Pictoplasma and the Haus der Kulturen der Welt to create new site-specific artwork. These works played on the main topics of the exhibition: the remix of a common visual vocabulary, the animistic physical presence of character design and the approach to interact with characters in ritualistic play. One of the most ambitious tasks was to transform the venue’s vast, empty lobby, so Pictoplasma invited Miami based artist duo FriendsWithYou to join in and create an unforgettable experience.
The areal with over 800 square meters was re-designed as a full-grown interactive installation referencing a suburban landscape, including private hide-aways, cheerful picket fences and FriendsWithYou’s legendary bouncing castle “Fun House”.
Not only was the installation the first to greet visitors of the exhibition, thus having to introduce and transport the exhibition’s core topics. Most importantly it had to be carefully conceived and produced in such a way to stand up to the enormous – and sometimes uncontrollable – willingness, of the more than 30.000 visitors to engage in wild, limitless and untamed play.